Immersive mobile experience
Martell celebrates its 300th anniversary this year and to mark the momentous occasion in travel-retail, the oldest of the great Cognac Houses is set to take its immersive pop-up installation to Paris Charles de Gaulle airport as part of its extensive tricentenary celebrations.
The Cognac House will engage with travellers digitally via a private network powered by Netclearance mBeacon3 allowing those walking by the pop-up in T2E gate to connect via their smartphone and register for their Martell multi-sensory experience.
The solution is based on our mBeacon3 smart beacon series which provides the ability for brands to offer proximity based mobile experiences without the need to develop an expensive mobile application and the hassle of forcing consumers to download an app.
By utilizing Wi-Fi technology ubiquitous on all smartphones, instead of Bluetooth LE, the user is able to engage within proximity with the brand through his/her phone’s internet browser, hence the solution supports all smartphones regardless of make,model and operating system.
The system also collects insightful foot-traffic information that provides feedback necessary to staff the pop-up accordingly to the foot traffic variations throughout the day.
If you are traveling through the Paris Charles de Gaulle airport don’t forget to stop by the terminal and experience it for yourself