Danish Bank mobile payment service, MobilePay, continues to break all records and had in December its best month ever. In 2015, the service doubled its figures, but this does not get Danish Bank to relax its ambitions to double current figures for 2016.
18B kr (Danish Kroner) exchanged hands in 2015 via MobilePay against 7B kr. in 2014 and the service reached in December for the first time over 10M transfers in a single month. Despite the massive growth, the popularity of the service has plenty of steam to grow even further. (Note: 1 Danish kr. equals $0.14 USD at today’s exchange rate)
“We expect at least that we will double the number of stores in 2016. This will be done through a combination of the existing product portfolio and new products and concepts, which we will launch in 2016”, said Mark Wraa-Hansen, head of MobilePay in Danske Bank
Mark Wraa-Hansen attributes a large part of the growth to corporate customers, McDonald's and Danish Supermarket, among others, have adopted the MobilePay solution at their retail stores.
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