Branded mobile wallets help retailers boost customer loyalty

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Although the Uber moment for banks arrived last year, there is still time for them to create new revenue streams, or face the consequences of not doing so.  Decreasing revenue and increasing costs are forcing banks, including big names such as Bank of America and BNY, to lay off employees and automate functions. This tactic of slashing costs can be helpful up to a point, but what about exploiting new markets and technologies to create business and healthier balance sheets?

The mobile payments space is full of competition, with upstarts like Square and titans like Google and Apple all vying for a slice of the market. However, it still presents growth opportunities for banks. Customers want an app that allows them easy access to products they like, which Apple, Google, and Square have all failed to deliver.

On the other hand, Starbucks has enjoyed the rewards that come with their successful mobile payment and reward application. By building a product that works for both their customers and for the company, they have seen enormous success, with 21% of all Starbucks transactions involving their loyalty program. Their loyalty program is easy to use, and encourages spending, meaning those on both sides of the exchange leave happy.

How can banks create an equally tangible and profitable product? Banks have access to huge, proprietary data about their customers’ spending habits, which some have begun using to offer customers more personalized experiences and recommendations. When combined with partnerships with outside retailers and firms, this data could be used to drive spending and create customer satisfaction on a larger scale than the loyalty program for a single company.

Of course, banks are not technology companies by nature, and it requires a huge amount of work to bring a viable and useful product to market. Netclearance Systems Inc can help, with its existing technologies and experience in the fast-growing space of mobile payments. Its services, such as mBeaconPay, can help ensure client satisfaction with mobile banking apps by refining existing recommendation technologies. In doing so, Netclearance can contribute to client retention and creation.