For brick-n-mortar retail businesses, sticking to traditional approaches in business will only edge them out of the competition. In the face of the stiff competition from online retailers and other businesses with web-enabled mobile services, brick-n-mortar businesses face a challenge to increase their sales.
Much brick-n-mortar retail has found a way to capitalize on the new technology by shifting focus on APIs for mobile payments to try to save their businesses. The method is easy; use mobile efficiencies to lure customers to your stall. So, what benefits lie in place for the industry?
Increased customer service efficiency
Mobile applications allow you to analyze a client’s big data that includes their shopping patterns, shopping behaviors and the like. By having information, you can help the customer in your store and engage them, hence making their shopping experience worthwhile and in turn increase the rate of customer retention.
Streamlined services and customer engagement
With mobile applications, customers can get information about your store promotions or new products on their cell phones and even place an order to come and pick up later. The mobile applications also give employees a platform to interact with the customer even when they are not in the store.
Increased shopping assistance
By integrating your prospective information with mobile applications, shopping for customers becomes a delightful journey since they know where to get what quick and easy. By having assisted shopping, customers save on time hence reduced stress, and that leads to the enhanced customer experience.
Another benefit of mobile applications for brick-n-mortar retail is mobile payments. Many customers hate the idea of carrying money. Enabling use of mobile payments for your store makes shopping easier and safer for the customers.