When consumers prepare to pay for purchases these days, a growing number of them are whipping out their phones instead of their wallets. Mobile payment apps have added a new and convenient way for people to pay for goods and services. As these digital wallets gain market traction, banks could find themselves in trouble. Conventional ways of payment -- and the revenue that they produce for banks -- are falling by the wayside.
When consumers pay by swiping a payment card, banks make money through the fees that are attached to each transaction. Transactions completed through mobile payment services such as Venmo, Apple Pay, and Samsung Pay are now eating into that bank revenue. There are more players entering the space.According to Bloomberg News, Walmart, Starbucks and even Chevron gas stations are working on plans for their own digital wallets. Banks know that the days of debit and credit cards being the preferred method of payment are numbered. “We see a day when customers are leaving their home without their card,” Jonathan Velline, head of ATM and store strategy at Wells Fargo, told Bloomberg.
Some banks are taking steps to compete with their own digital wallets. Capital One has introduced a digital wallet, Bloomberg notes. JP Morgan Chase is preparing to launch one soon. While they may be late to the game, they may be able to reach a broader set of consumers. The digital wallets offered by Apple and Samsung work with Apple and Samsung technology respectively. Banks could offer the advantage of being able to work with any smart device, regardless of its maker.
You don’t have to wait for U.S. banks to implement mobile wallets to see the technology in action. European banks are already early adopters of such technology. Denmark-based Danske Bank, for example, uses mobile payment hardware and software developed by Netclearance. The software, called mBeaconPay, works on all smartphones. The technology enables banks to offer consumers their own digital wallet solution without being tied to a specific mobile device maker. Danske Bank has deployed mBeaconPay-enabled mobile wallets to more than 30,000 merchants across Scandinavia, where it has quickly established itself as one of the top five mobile apps in the region.
Banks, like any business, count on new customers to grow. The problem for banks is that millennials who could become their new customers are deciding against conventional banking and choosing instead to bank through the growing number of mobile payment services. If banks want a fighting chance to catch up with third-party mobile wallets, they’ll need a digital payment technology to do it. Contact us to learn more about how mBeaconPay is helping banks deploy their own mobile wallets.